New Branding at Joyce – Same Enduring Values

News

31 Mar

The Joyce team recently got together to reflect on our goals for the new decade and our commitment to innovation in all areas of our business.

As a result, we’ve gone through a complete brand refresh.

The objective was to give the Joyce branding a cleaner, more contemporary look that was still recognisable and familiar.

We also used this opportunity to distill our value propositions down into powerful messages that reflect the major consumer trends within the industries we service.

Brand Pillars

These key messages have become Joyce’s Brand Pillars. Each of the four pillars represents a core value which inspires our approach to everything we do.

Though these values reflect how we’ve operated for a long time, we decided to give them more structure and attention during this brand refresh.

Encompassing leading consumer trends, the Brand Pillars serve as guiding principles in the way we do business and how we cultivate our relationships with customers and stakeholders.